Privacy Policy — SAFA LIFESTYLE

SAFA LIFESTYLE (safalifestyle.com) is dedicated to protecting your personal information and your privacy rights. This Privacy Policy details our practices concerning the collection, storage, utilization, and protection of personal data in compliance with the Information and Communication Technology (ICT) Act of Bangladesh, the Digital Commerce Operation Guidelines 2021, and international consumer privacy standards.

1. Merchant & Data Controller Identity

• Store Name: SAFA LIFESTYLE
• Legal Proprietor: Md. Shamim Mia
• Physical Showroom & Office: Hazi Sujat Ali Super Market, Gouripur Bazar, Boro Mosjid Road, Daudkandi, Cumilla 3517, Bangladesh
• Customer Care Helpline: +880 1819-847240 (Available Saturday to Thursday, 9:00 AM – 10:00 PM)
• Privacy & Support Email: support@safalifestyle.com
• Website: https://safalifestyle.com

2. Information We Collect

We collect personal data strictly necessary to fulfill your boutique purchases:

• Identity & Contact: Full name, recipient name, active Bangladeshi mobile phone number, and optional email address.
• Delivery Details: Division, district, upazila, union/area, detailed street address, and delivery landmarks for courier transit.
• Order & Transaction Data: Purchased garments, sizing, order amounts, payment method, payment status, and EPS gateway transaction references.
• Technical & Usage Logs: IP address, device type, browser specifications, and timestamps used solely for fraud prevention and security.

3. How We Use Your Data

Your data is processed exclusively for legitimate commercial purposes:

• Processing, packing, and dispatching your orders to your doorstep.
• Communicating order confirmation, dispatch updates, and delivery schedules via phone call or SMS.
• Securely authorizing electronic transactions through the EPS payment gateway.
• Managing customer inquiries, size exchanges, returns, and refunds within statutory timelines.
• Protecting our platform against fraud, security exploits, and automated abuse.

4. Payment Gateway Security & Financial Data Protection

• Authorized Payment Gateway: Online card and MFS payments are processed via Easy Payment System (EPS), an authorized Payment System Operator (PSO) licensed by Bangladesh Bank.
• Zero Storage of Financial Credentials: SAFA LIFESTYLE never captures, stores, or views credit/debit card numbers, CVV codes, expiry dates, or MFS secret PINs. All online payments are handled directly by EPS with 256-bit TLS/SSL encryption and PCI-DSS compliance.

5. Third-Party Sharing & Strict Non-Disclosure

• Logistics Couriers: Customer names, delivery addresses, and phone numbers are shared solely with authorized registered courier partners (Pathao, Steadfast, eCourier) to complete delivery.
• Absolute Non-Sale Guarantee: We do NOT sell, rent, lease, or trade your personal information to third-party marketing networks, advertisers, or external brokers under any circumstances.
• Legal Disclosures: Data is disclosed only if formally mandated by the courts or law enforcement agencies of Bangladesh pursuant to valid legal process.

6. Cookies and Browser Storage

• We utilize minimal functional cookies and browser storage strictly to retain your shopping bag items, saved wishlist selections, and active login sessions.
• We do not deploy intrusive third-party cross-site tracking cookies.

7. Customer Privacy Rights

• You have the right to access, inspect, or correct your personal data held by SAFA LIFESTYLE.
• You may request profile or account deletion at any time by contacting support@safalifestyle.com.

8. Contact & Grievance Redressal

• Data Controller: SAFA LIFESTYLE (Proprietor: Md. Shamim Mia)
• Address: Gouripur Bazar, Hazi Sujat Ali Super Market, Boro Mosjid Road, Daudkandi, Cumilla 3517, Bangladesh.
• Helpline: +880 1819-847240 | Email: support@safalifestyle.com